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Inside the Classroom: A Glimpse of BUS 232: Marketing at JCC
Tuesday, March 18, 2025 at 10:00 AM until 12:35 PM
Eastern Daylight Time UTC -04:00
Instructor:
Dawn Robinson
Related JCC Program of Study:
Business Administration
Course Description: This course is an introduction to the marketing function in private and public organizations, designed to provide students with an overview of marketing concepts, tools, and methods of analysis. The course takes a practical, strategic approach to managing the marketing process. Steps include market research, segmentation, targeting, positioning, the four P’s (product, place, price, promotion) are explored, along with concepts of customer value and satisfaction, competitive analysis, brand strategy, consumer behavior, advertising, and the impact of digital on marketing strategy and implementation.
Students will also receive a full campus tour, including the the residence hall (East Hall) and other student life areas.
Agenda:
10:00-10:15-Group Arrival
10:15-11:00-Campus Tour with Admissions
11:00-12:20-Class Visit
12:20-12:35- Q&A with instructor
12:35-Lunch on us!
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JCC entry term
Spring 2025 (Jan-May 2025)
Spring 2026 (Jan-May 2026)
Spring 2027 (Jan-May 2027)
Spring 2028 (Jan-May2028)
Summer 2025 (June-Aug 2025)
Summer 2026 (June-Aug 2026)
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Accounting A.A.S.
Accounting Certificate
Addiction Studies A.A.S.
Applied Business Studies A.O.S.
BOCES - Applied Business Studies A.O.S.
Business Administration A.A.S.
Business Administration A.S.
Childhood Education A.A., Liberal Arts & Sciences
Childhood Education (Potsdam Birth to Grade 2)
Childhood Education (Potsdam Birth to Grade 6)
Computer Information Systems A.S.
Computer Information Technology A.A.S.
Computer Science A.S.
Creative Writing Concentration, Humanities & Social Sciences A.A., Liberal Arts & Sciences
Criminal Justice A.S.
Early Childhood A.S.
Engineering Science A.S.
Health Care Management
Hospitality & Tourism A.A.S.
Human Services A.S.
Humanities & Social Sciences A.A., Liberal Arts & Sciences
Individual Studies A.A.S.
Mathematics A.S.
Natural Sciences A.S. Liberal Arts & Sciences
Nursing A.A.S.
Physical Education A.S.
Psychology Concentration, Humanities & Social Sciences A.A., Liberal Arts & Sciences
Sports Management A.S.
Zoo Technology A.A.S.
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Please note, due to limited seating, only students will be able to sit-in on the class experience. Additional guests may wait in designated seating areas during this time.
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